Erich Strenger

The Artistic Touch behind early Porsche Sales Literature!


Mr. Strenger was employed by the Porsche Factory in Germany to design and produce showroom sales brochures, posters and other advertising media to promote the sale of 356 Porsches. He was an artist and an illustrator. His sales brochures reflect the "modern" styles of the 1950's and 1960's, and today have become highly collectable!

The undersigned, Charlie White, a Porsche sales literature collector for  many years, met Mr. Strenger at the Ozarks '83 PCA Porsche Parade which was held in Lake of the Ozarks, Missouri in late July/early August of 1983. One of the Parade organizers, knowing that Mr. White was a 356 Porsche literature collector, and knowing that Mr. Strenger would be present at the Parade, arranged for a meeting for Mr. Strenger to see portions of Mr. White's collection, which he brought to the Parade to show.

During the meeting, Mr. Strenger and Mr. White had a long conversation, some times in German and some times in English, about Mr. Strenger's career with Porsche. During this conversation, Mr. White asked if Mr. Strenger would autograph several of the sales brochures from the collection. Mr. Strenger obliged, and signed several brochures, all of which he designed for Porsche, and all of which are presented below.

The "Circle of Coupes" brochure is dated October 1954 for the 356 Pre-A Porsche!
(Rarity Index - XX) (M&M 65).


"Typ 356 Cabriolet" is a single sheet brochure for the
Porsche 356 Pre-A Cabriolet.  
(Rarity Index - XXX) (M&M #58).


The "Classic Speedster Brochure" is for the classic Porsche 356 Speedster.
(Rarity Index - XXX) (M&M #75).


The "Rainbow Convertible D" brochure  comes in  two different  versions. The August 1958 version
refers to the "Convertible", while the October 1958 version refers to the "Convertible D".  No factory
sales brochure refers to this car as a "Speedster D"!
(Rarity Index - XX) (M&M #147).


"1600 Years Ahead" is a single sheet with half a sheet
folder  published  in 1955  for  the  introduction  of the
of the 356-A 1600, and includes the 356-A Coupe,
Cabriolet, Speedster, and Spyder 550 1500 RS.
(Rarity Index - X) (M&M 81).


This brochure is known as the "Diagrams Brochure" and was published for the 1962 356-B T-6
Porsche, and includes the Coupe, Cabriolet, the Hardtop (Notchback) and the 356-B Carrera 2.
(Rarity Index - X) (M&M #215).


The "Red Gloved Hand brochure" is for the 356-C, and shows the Coupe and Cabriolet.  
(Rarity Index - XX) (M&M #251).


The "Porsche 901 Brochure" was for the new Porsche 901, later renamed the Porsche 911.



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